Our Mission

We’re about more than just being cute.

Our mission is:

To Help Others

We support the following causes:

• Helping homeless pets by supporting rescue organizations and shelters through fundraising, donations, and volunteer work.
• Ending breed-specific legislation and any other discrimination based upon breed.
• Dispelling myths about certain breeds and fighting all breed stereotypes.
• Promoting positive images of bully breeds such as pitbulls.
• Fighting canine cancer by supporting organizations such as Fetch-A-Cure.
• Shutting down puppy mills.

To Inspire

• Inspiring people and dogs to get outside and get active.
• Inspiring other puppy parents to spend more time with their dogs, take their dogs more places, and try new activities with their dogs.

To Educate

• Educating people about the importance of dog fitness and weight management to a dog’s health, well-being, and longevity.
• Educating people (especially children) about safety around dogs.
• Educating people to make informed choices when adding a canine family member.

To Promote

• Promoting responsible dog ownership, positive training methods, and dog-friendly travel.
• Promoting dog-friendly events, venues, and activities, and encouraging more places to be dog-friendly.
• Supporting dog-friendly businesses, small businesses, and locally-owned businesses.
• Supporting products and services we believe in.
• Supporting our fellow pet bloggers.

To Make People Smile